commercial works – Gaia Benedetti Perinetti Casoni

commercial works

Creative direction, art direction | brand: Ernesto Dolani | FLUID fall winter 2425 campaign

Photography: Andrea Orsetto | Film: Matteo leoni | Style and words: Davide Andreatta

No mirror is truly neutral.
Symmetry is always false, subordinating the lesser half to the greater half, suffocating both.
Only one a little more.
To breathe, the disparity is necessary: where opposites finally do not coincide but do something more important, standing back to back, rejecting the capture of the gaze.
I am not your reflection. My reflection points elsewhere, it does not return my gaze.
Nor yours.

And if everything is fluid, my gender is an originless departure; I can go back and fortunately not find myself where you positioned me. No deviation can be sanctioned.

The only punishment is to harden, force the future to come prematurely, fossilize. Male and female: two ways to extinguish themselves if we confuse them for destiny.

The only punishment is to stop walking

Creative direction, art direction | brand: Ixos | URBAM STILLNESS fall winter 2425 campaign

Photography: Andrea Orsetto | Film: Giulio Malloni | Style: Arianna Fusani

Creative direction, art direction | brand: Malloni | INTIMACY campaign ss 2024

Photography: Andrea Orsetto | Film: Giulio Malloni | Style: Arianna Fusani

Creative direction, art direction | brand: Ixos | METROPOLIS campaign ss 2024

Photography: Andrea Orsetto | Film: Giulio Malloni | Style: Arianna Fusani

Creative direction, art direction, photography | brand: Ernesto Dolani | campaign ss 2024

Photography: Gaia Benedetti Perinetti Casoni | Film: Matteo Leoni | Style and Words: Davide Andreatta

Creative direction, art direction | brand: Ixos | campaign fw 2324

Photography: Andrea Orsetto | Film: Giulio Malloni | Words: Okey Nevermind

Creative direction, art direction | brand: Ernesto Dolani | campaign fw 2324

AI and words: Davide Andreatta | Animation: Demetrio Mancini

Creative direction, art direction | brand: Malloni | campaign fw 2324

Photography: Andrea Orsetto | Film: Giulio Malloni | Style: Roberta Beschi

Creative direction, art direction | brand: Ixos | campaign ss 2023

Photography: Andrea Orsetto | Film: Giulio Malloni

Creative direction, art direction | brand: Malloni | campaign ss 2023

Photography: Andrea Orsetto | Film: Giulio Malloni | Paint and Voice: Alan Sbaffy | Style: Roberta Beschi

Creative direction, art direction | brand: Ixos X | strategy and content fall 2022

Photography: Andrea Orsetto | Film: Giulio Malloni

Creative direction, art direction | brand: Ixos | strategy and content summer 2022

Photography: Andrea Orsetto | Film: Giulio Malloni

Video: Giulio Malloni

Creative direction, art direction | brand: Ixos | strategy and content spring 2022 | photography: Giulio Malloni

Creative direction, art direction | brand: Shoto | strategy and campaign 2022 | photography: Studio Buschi

Creative direction, art direction, photographer | brand: BagniNi | strategy and campaign 2021

Creative direction, art direction | brand: Shoto | strategy and campaign 2021 | photography: Studio Buschi

Creative direction, art direction | brand: Emanuélle Vee | campaign: spring summer 2020 | agency: Pil communication | photography: Sami Oliver Nakari

Creative direction, art direction | brand: La Carrie | campaign: spring summer 2020 | agency: Pil communication | photography: Marco Vignati

Creative direction, art direction, artwork | brand: Cromier | campaign: fall winter 2019 | agency: Pil communication | photography: Lorenzo Sampaolesi

Creative direction, art direction | brand: Scrambled Ego | campaign: fall winter 2019 | agency: Pil communication | photography: Ricky Antolini, Andrea Orsetto